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How to Write Copy That People AND Search Engines LOVE

Table of Contents

Part 1: Copy that People will love

Step 1: Get in the Copywriter’s Mindset

Step 2: Let’s make some headlines

Step 3: Lay down the plan for your article with AIDA

Step 4: Finding the right tone to write in

Step 5: Tell a damn good story

Step 6: Throw in some social proof

Step 7: Bring it home: make the call to action super obvious

Copywriting Checklist

Part 2: Copy that Search Engines love

What is Search Engine Optimisation?

How to do SEO simply

Get a Baseline

Find the keywords that your target audience are searching for

Find Better Keywords for your website

How to edit your website’s home page title

In Wordpress

In Joomla 3

Using a different website platform?

Insight Design recently produced a creative and engaging new website design for our company. They are a passionate and talented team of designers and developers who work closely with us to achieve outstanding results.

KAREN RIDLEY, Office Manager

Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.

BRAD UNDERWOOD, Managing Director, Galileo Mining

Insight Design have worked with Iluka on a number of design projects from websites, annual reports to internal communications and strategic communications planning.

Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.

LEIGH NASTASI, Corporate Affairs Advisor